Acadium is one of the fastest ways to grow a business. It is an easy way to gain access to more resources working at a company and perform simple digital marketing tasks. Acadium is an SaaS platform that connects marketing students to real-world professionals for a 3-month apprenticeship. After training the marketing students, it allows them to be hired to perform marketing tasks for businesses looking to scale their activities affordably.

The platform is two-sided: on one side, it gives students training that they require to find an entry level job and experience in digital marketing. On the other, it gives businesses affordable talent without the hassle of hiring. Each student is vetted and manually chosen specifically by Acadium to match individual business needs.

Accelerated Growth of User Acquisition

As a platform for free digital marketing training and launching a career in marketing with $2.4M in funding, Acadium strives to help connect companies with marketing students and build a community of freelancers. Acadium worked with CharlesPrime to accelerate both its students and business user acquisition. Like most start-ups, the company had aggressive targets and the team had grown significantly over the past three years. CharlesPrime worked with the growing SaaS platform with the goal of driving an increase in users to the student side of its platform. The partnership drove a 77% decrease in the Cost per lead within the first month of the partnership, and Acadium decided to scale the ad campaigns to the Business side as well.

Multi-Channel Ad Campaign Strategy

The ad campaigns were across multiple multi-platforms, including Google Ads,
Facebook Ads, and TikTok Ads.

By leveraging a mix of video, images and text ads, CharlesPrime was able to drive a balanced blend of lead awareness, lead gen and conversions to the business. CharlesPrime uses automated analytics for Paid Search & Social to measure performance, which enables more time to be spent on strategy and experiment analysis.

Driving 4X Growth in Leads

The partnership lasted more than a year and increased leads by 316% while driving revenue increases of 28%. CharlesPrime helped Acadium hire more employees to scale to a fully organic growth content driven model.
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From TikTok Campaigns To Ad Budgets

Acadium started its partnership with CharlesPrime after reaching out to our founder Charles Meriot for a TikTok Influencer Marketing initiatives. The objective was to create a video to drive user awareness about the student side of the Acadium platform. The video presents the idea as a challenge and suggests that Acadium might be the ideal app for someone with a set of specific marketing skills. The initial TikTok campaign was a success, and Acadium decided to grow the partnership by hiring CharlesPrime as an ad agency for user acquisition.