TP Guitars is a Canadian guitar store located in British Columbia that handcrafts custom microtonal guitars, a niche guitar style. After only two weeks of running ads with Charles Prime Store, the company saw a dramatic increase in web traffic. They were able to reduce their costs per lead by more than 89% in two weeks, thanks to a strategic and responsive programmatic marketing efforts.
Success Stories
Overview
Challenge
The company wanted to increase their profits for each month and modernize their business with an ecommerce online presence.
The company had three main goals:
Create an ecommerce website
Drive Sales and Profits
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Track Finances and Analytics
Solution
After launching the website in February, Charles Prime Store helped set up product pages, using Amazon style layouts and creative assets. With Google Ads, Charles Prime Store was able to reach a niche audience and drive sales month over month while increasing margins consistently. The company generated 125% M/M Net Income Over 7 Months and continues to grow.
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Challenge
With Google Ads, Charles Prime Store was able to reach a niche audience and drive sales month over month while increasing margins consistently. The company generated 125% M/M Net Income Over 7 Months and continues to grow.
The company had three main goals.
Staying Ahead
of Trends
Using Google Best Advertising Practices to drive traffic to Modern creative pages inspired by Amazon.
Automation & Efficiency
In depth API reporting to provide in-depth real time data insights and allow for more focus on strategy and creative aspects.
Communication
Consistent communication with TP Guitars to monitor inventory and production progress, while staying in line with customer needs.